Privacy Policy
1. Who is the Data Controller?
The entity responsible for processing personal data collected through the website https://ibtw.pt is:
Company Name: IBTW Outdoor Living, Lda.
VAT Number: 518785386
Headquarters: Paços de Ferreira, Portugal
General Contact Email: sergio@ibtw.pt
Data Protection Officer (DPO) Contact: sergio@ibtw.pt
IBTW Outdoor Living, Lda. is dedicated to the design, commercialization, and consulting of solutions and furniture for outdoor spaces (outdoor living), and is committed to guaranteeing the privacy and protection of the personal data of all users of its website.
2. What Personal Data Do We Collect and How?
We collect and process your personal data only to the strictly necessary extent to provide our services and respond to your requests. The data may be collected in the following ways:
User Account / Customer Area Creation: We collect data such as your name, email address, and (encrypted) password to allow for registration, profile management, and access to your reserved area on the website (such as favorites lists or bookings).
Contact Forms, Scheduling, and Quote Requests: We collect data such as your name, email address, phone number, and the content of the message you send us, for the purpose of scheduling showroom visits, providing information about our collections, and preparing proposals/quotes.
Newsletter Subscription and Marketing Communications: If you expressly consent, we collect your name and email to send catalogs, design news, outdoor trends, and event invitations.
Navigation and Analytics Tools (Cookies/Pixel): We collect navigation data in a pseudonymized or anonymous manner through third-party tools to analyze traffic and optimize your experience on the website.
3. What is the Purpose and Legal Basis for Data Processing?
Your personal data is processed for the following purposes and under the respective legal bases:
| Purpose of Processing | Legal Basis |
| User account / customer area management | Execution of a contract or pre-contractual steps. |
| Customer support, visit scheduling, and response to quote requests | Pre-contractual steps at the request of the data subject or legitimate interest of the company. |
| Sending newsletters and digital marketing communications | Express consent of the data subject (which can be withdrawn at any time). |
| Website improvement, traffic analysis, and user experience | Consent (via the cookie management bar) or legitimate interest. |
| Compliance with legal and tax obligations | Compliance with a legal obligation to which IBTW is subject. |
4. Data Sharing with Third Parties and Subcontractors
IBTW does not sell or transfer your personal data to third parties for commercial purposes. However, to ensure the proper functioning of the website and the provision of our services, we use external service providers (subcontractors) who may have access to certain data, namely:
Email Marketing and Automation: Brevo (used for sending newsletters and transactional website communications).
Website Analytics and Optimization: Google Analytics and Hotjar (for analyzing traffic and user behavior).
Digital Marketing and Advertising: Google Ads and Meta Pixel (for measuring advertising campaign performance and remarketing).
All of our service providers ensure compliance with the GDPR and apply appropriate technical and organizational security measures.
5. International Data Transfers
If data is transferred to countries outside the European Economic Area (EEA)—as is the case with some technological platforms based in the US (e.g., Google, Meta, Hotjar)—we guarantee that these transfers are carried out under valid legal mechanisms, such as the EU-U.S. Data Privacy Framework or Standard Contractual Clauses approved by the European Commission.
6. Data Retention Period
Your personal data will be kept only for the period strictly necessary to fulfill the purposes for which it was collected, or for compliance with legal obligations to which IBTW is subject:
User Account Data: Kept as long as you maintain an active account. If you request account deletion, the data will be erased, without prejudice to data that must be retained due to legal requirements.
Contact, Scheduling, and Quote Data: Maintained for the period necessary to respond to the request and follow up on the commercial or contractual relationship.
Newsletter / Marketing Data: Kept until the data subject withdraws their consent or requests to unsubscribe.
Data Retained by Legal Imposition: Kept for the period required by law according to Portuguese tax and commercial legislation.
Once the applicable retention period has elapsed, the data will be securely deleted or anonymized.
7. What are Your Rights as a Data Subject?
Under applicable law, the user has the right to, at any time and free of charge:
Right of Access: Confirm whether your data is being processed and obtain a copy of it.
Right to Rectification: Request the correction of incomplete or inaccurate data.
Right to Erasure (“Right to be Forgotten”): Request the deletion of your personal data, provided there are no legal obligations or legitimate reasons that override the request.
Right to Restriction of Processing: Request the temporary suspension of the processing of your data.
Right to Data Portability: Receive your data in a structured, commonly used, and machine-readable format.
Right to Object: Object to the processing of your data for direct marketing purposes or based on legitimate interest.
Right to Withdraw Consent: Withdraw the consent granted for sending newsletters or using cookies, without affecting the lawfulness of the processing carried out based on the consent previously given.
To exercise any of these rights, simply contact us via email: sergio@ibtw.pt.
You also have the right to file a complaint with the competent supervisory authority in Portugal:
National Data Protection Commission (CNPD) – www.cnpd.pt
8. Data Security
IBTW implements appropriate technical and organizational security measures (such as the use of encrypted SSL/HTTPS protocols on the website and password encryption) to protect your personal data against loss, destruction, alteration, unauthorized access, or improper disclosure.
9. Updates to this Privacy Policy
IBTW reserves the right to update or modify this Privacy Policy at any time to reflect legislative changes or adjustments to the services provided. We recommend consulting this page regularly.
Last updated: July 20, 2026